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Parlux Focuses Intentions On the Ed Hardy Brand

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By: Jamie Matusow

Editor-in-Chief

Parlux Fragrances, Inc. announced the signing of a non-binding letter of intent to launch fragrances under the Ed Hardy brand name, based on its apparel line. The letter of intent is subject to the execution of a definitive license agreement. The parties anticipate launching the fragrance before the end of 2007.

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